Laura
Soddu
Tech Architect — Robotics & AI
15 years building the technical backbone of projects that seemed impossible. Robotic bars on cruise ships. Wall-drawing robots. Configurators for global brands. Always as part of a team, always with one goal: technology that actually works. Today the shipyard is my lab: humanoid robots working alongside people.
What I build
Robotic Systems
From prototype to production. Software architectures for quadrupeds, drones, rovers, and humanoids.
Tech Strategy
Consulting for those who need to choose. Stack, architecture, roadmap. Before writing code, you need a vision.
Tech, Translated
I translate complex into simple. Training, talks, consulting. Technology only works if you understand it.
Technology is an extraordinary force. We build it. We govern it. We push it beyond limits.
We don't fear it. We don't mythologize it. We understand it.
Artificial intelligence is not the problem. Automation is not the enemy. The problem is those who use them without understanding them.
Human First Tech comes from competence, not fear. Not because technology should be slowed down, but because it must be guided.
Selected Projects
Humanoid Robots
Shipbuilding industry
- Software architecture for humanoid robots
- Human-machine collaboration in industrial environments
- Ongoing project
Makr Shakr
The world's first robotic bar
- Head of Development and complete architecture
- Backend, web, mobile, robotic middleware
- Operating on 9 cruise ships
Deliveristo
B2B marketplace for restaurants
- Backend for supplier integration platform
- Connects producers and restaurateurs across Italy
- Startup with €12M+ raised
Technical Leadership
Access to power, not narrative
The gender gap in tech isn't solved with panels. It's solved by putting women where technical decisions are made. Architectures. Code reviews. Budgets.
My approach: skills that can't be ignored. Non-linear paths as an advantage. Technical leadership as the goal, not the exception.
Activities
- School workshops
- Coding & robotics training
- Developer mentorship
- Tech conference speaking
- Women Who Build
My products
Mooore
Multicanal editorial planning platform. AI, collaboration and automation in one single environment. For content teams, agencies and creators.
The Q - Eat & Drink
App to discover restaurants. Premium subscription, partnerships with venues. Launching in the Italian market.
Laura Soddu
Tech Architect with Impact
I've written code for robots serving cocktails on cruise ships, platforms moving millions in orders, blockchain systems for luxury goods. Not theory. Production.
Manager AI & Data at EY. Founder of Areia Labs. For me, tech isn't the goal, it's the tool. To build things that work, to open doors for those who find them closed.
Let's talk.
Speaking • Consulting • Mentorship